The past few decades we have been living in a “throw away” society—from fast fashions to electronics, from vehicles to food and everything in between. Today we are going to take a deeper look into the fast fashion side of throw away culture and a company that is working to move us toward sustainable clothing.
If you are unsure of what exactly fast fashion is, it is a type of fashion that is mass produced, extremely cheap, and on store shelves quicker than one can blink. Fast fashion has made consumers believe that we need to shop more and more to stay on top of current trends. This mindset has turned shopping into an everyday hobby rather than a seasonal event we looked forward to.
The idea behind fast fashion is to get current trends on the shelves of stores as quickly as possible so consumers can buy them up while still at the height of their popularity, and after a few wears (once the trends have changed) consumers discard these clothing items and the cycle starts all over again. This linear and destructive textile economy has led to a toxic system of overproduction and overconsumption, making the fashion industry one of the largest polluters in the world.
In 2018, in total 17,000 tons of textiles were generated, and out of everything that was produced only 2,500 tons were recycled; the remaining 11,300 tons ended up in the landfill. This means that about 85% of all textiles end up in landfills, most of these contain extremely toxic dyes that are either seeping into the ground or into our water. To put it bluntly, the average American throws away about 82 pounds of clothing a year!
Over the past few years, clothing companies have started to look at their fashion practices and have begun modifying them to be less wasteful and less harmful to the environment while other companies have begun creating 100% sustainable and recycled fashion.
Cue For Days.
For Days is a closed loop men and women’s sustainable fashion brand that was founded by Kristy Caylor and Mary Saunders in 2016. Their brand sells trendy and versatile clothes for everyone. All their items are 100% recyclable and produced in a zero-waste system.
They truly cater to the environmentally conscious consumer while helping to keep clothing out of landfills and supports the efforts to make the world more sustainable. The brand uses 100% recyclable materials, which helps the customer save 700 gallons of water every time they send in an item to be upcycled.
Sustainability is their number one principle. They use the highest quality eco-friendly materials while minimizing waste with reusable packaging which leads to company wide carbon offsets.
“We strongly believe that all fashion businesses must take responsibility for what happens to clothes after our customers love them and wear through them. Our job is to figure out how to make participation in the circular economy an easy, seamless and rewarding experience for all fashion lovers.” – Kristy Caylor, Co-Founder and CEO of For Days
For Days will take back any of its clothes and either upcycle or recycle those materials into something new. And as a reward for returning your clothes (and keeping them out of the trash), they will give you store credit.
Don’t have any For Days clothing yet?! You’re in luck! They also accept all other unwanted or forgotten clothing you may have in your closet, regardless of brand or condition. All you have to do is order a Take Back Bag from their website, (you will instantly receive $20 Closet Cash Credit to shop with them) fill it up with any clothing or scraps you have and send it back to them. For Days will take it from there! With your items either being downcycled, recycled, or resold to partners that service lower income communities.
To date, For Days has 6.9 million pound of CO2, 9.45 million gallons of water, and 875,000 pounds of clothing waste from landfills. In 2019, they participated in the Los Angeles Renewable Energy Program and committed to the UN’s Women Empowerment Principles, and in 2020 For Days was officially a certified carbon neutral company.
Outside of creating an incredible and sustainable circular economy for fashion, they also support the Ellen McArthur Foundation, which also advocates for a circular economy model that keeps products and materials in use while designing to reduce waste and pollution. They have also partnered with beam so that 1% of every purchase is donated to a nonprofit of your choice, from Every Body Texas to SurfRider Foundation, to the Loveland Foundation and more!
For Days has been featured in Vogue, Fashionista, Inc. and Forbes magazines.
If you’re looking for someplace to send your clothes rather than let companies like goodwill profit off of your closet check them out! Even if you’re not looking to rehome some of your closet, they sell affordable clothing that will not only look good, but feel good too—physically, financially, and ethically.
What you buy is what the industry becomes. You have the power to change the way clothes are made. Shop sustainable.
Note: This article was written for SUNTEX by guest writer, Kari Norvell. Please reach out to SUNTEX directly if you have any questions regarding this article, or the blog post content.